Beautycounter is quickly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) discovered that Beautycounter will probably be closed/not-operational for fairly a while – till fall of 2024 at least. This was devastating information for me, and I do know a lot of you who use and love these merchandise really feel very disenchanted as properly. I really feel like a rug was pulled out from beneath me. I had NO IDEA this was coming or that the corporate was on the verge of a serious transition. Actually the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an electronic mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I need to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency known as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Because the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity beneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however reasonably overspending / poor choices on the administration facet. For instance, transport and customer support at Beautycounter was once prime notch. Through the years new transport suppliers and totally different customer support groups led to a less-than-ideal state of affairs. I can’t say for positive, however I wager these choices had been made to place revenue forward of individuals. And folks observed! My pal Teri shares slightly bit extra concerning the enterprise facet of issues in her weblog publish right here.
Is Beautycounter coming again?
We have now been instructed straight from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her workforce are working diligently to rebuild the tech, processes, and platforms that can enable Beautycounter to return with the identical formulations, packaging, and firm title. Initially they had been going to proceed operations as standard and re-launch in Might, however Gregg made the onerous choice (which she shared tearfully with us) that it could be smarter of them to pause operations and comb by means of each course of than proceed to run as Carlyle had (suppose transport distributors that had been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this yr. We’ve been instructed it will likely be pushed by mission identical to it all the time has been, and that’s reassuring. Initially we had been instructed all the pieces was paused because it was, however now it appears like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has mentioned she hopes to deliver again the marketing consultant neighborhood in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and he or she is attempting to rebuild within the smartest approach!
Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly implies that orders can’t be positioned by means of the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so a lot of you like and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so a lot of you that you just had been going to purchase a full dimension as quickly as the positioning reopened, and now you may’t 🙁 I’m attempting to ration the three bottles I purchased so that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has turn into an enormous a part of my identification and on-line enterprise. Because the starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence trade at giant. I used to be happy with the massive steps Beautycounter took to enhance laws within the extremely unregulated magnificence trade. Financially this may damage, however what hurts probably the most is considering all of the merchandise I’ve upstairs that can finally run out. I actually hope Gregg can deliver them again to life.
I’m a loyal Beautycounter consumer, what can I do now?
If you must buy some Beautycounter merchandise: you would possibly have the ability to discover a small assortment at Ulta. Tip: your native retailer might have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
If you’re on the lookout for new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I will probably be on the lookout for alternate options. I’m performing some homework on my finish and searching into various skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence electronic mail record, you may add your electronic mail right here for extra detailed information.
I’ve all the time liked that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten a number of questions on the “subsequent finest suggestions” and listed here are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and liked within the final yr. They’ve some merchandise that go with Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I’d give the serums a strive quickly. The security requirements are usually not fairly what Beautycounter is, nevertheless it’s thought of a clear model. I’ll say that all the pieces Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that a lot of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The elements are clear and it’s touted to have unimaginable outcomes. I’m ordering a few of the finest sellers!
Issues Beneficial To Me
Perks embody free transport on $50, 365 day returns, and a free product in the event you take their skincare quiz!
I’m engaged on an extended publish about some swaps to make in the event you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and data with you. Thanks for supporting my enterprise together with your purchases and your loyalty.