I’ll always remember the primary time I set foot in a run specialty retailer. It was 1990, I used to be a 22-year-old beginner runner, and I had simply signed up for my first race — the Philadelphia Distance Run Half Marathon. All I knew once I walked into the shop was that I wanted a brand new pair of sneakers and a few garments to prepare for the race that was occurring in a number of quick weeks. What I received was one thing far more — a deep dose of knowledge and a actuality test from the grizzled man on the retailer, who had been operating since earlier than I used to be born.
From that day ahead, operating specialty shops have held a particular place in my coronary heart. You understand it the second you stroll in, the scent of the rubber and foam, the intense colours of the garments and the sneakers and all the additional operating stuff, and — most of all — the figuring out, assured glances from the oldsters working there which might be concurrently useful and smug, concurrently figuring out and questioning, absolutely skilled and greater than barely curious.
Simply over a yr in the past, I wrote on this house about my resolution to depart training and dive full-time into running-related pursuits. On the time, I deliberate to occupy my time with teaching, writing, podcasting, broadcasting, and, after all, operating. Over the previous yr, I’ve performed all these issues and cherished each minute of it.
Alongside the way in which, nevertheless, I discovered myself in a part-time job on the iconic Phoenix, Arizona, run specialty retailer Runner’s Den. What began as a 15-hour-a-week facet gig slowly blossomed into one thing I actually loved. Every single day, folks of all sizes and styles from all walks of life got here into the shop, and I helped them. Generally efficiently and generally not, however I spotted that I actually cherished the work, and the work cherished me. In actual fact, it didn’t even really feel like work.
The creator (left) with co-worker and buddy Derek Rehill outdoors Runner’s Den. Photograph: Robby Foster
To be brutally trustworthy, I’ve by no means actually appreciated retail procuring, and I actually by no means envisioned myself working in a retail enterprise. However, over my time at Runner’s Den, I spotted that retail will not be all gross sales and gamesmanship. In actual fact, at its core, it’s actually all about constructing and sustaining relationships — with the shoppers, employees, manufacturers, and with the trade as an entire. And, within the means of constructing these relationships, I spotted it’s one thing that comes naturally to me and one thing that I take pleasure in.
So, subsequent week, I’m shifting on from Runner’s Den to turn into the supervisor on the Sole Sports activities operating retailer in Tempe, Arizona. Runner’s Den is owned by Sole Sports activities and, along with three different shops within the Phoenix metro space, represents the most important operating specialty operation within the U.S. Southwest. Transferring ahead I plan on persevering with to educate, podcast, write, broadcast, and, better of all, run. But in addition, I plan on bringing collectively 25 years of management expertise and 35 years of operating expertise to make Sole Sports activities the best possible model of itself — and simply possibly, gentle a spark for some beginner runner on the market, like my spark was lit all these a few years in the past.
Bottoms up!
A throwback picture from one other a lot cherished native specialty operating retailer, the San Francisco Working Firm, a couple of decade in the past. Photograph courtesy of San Francisco Working Firm.
AJW’s Beer of the Week
This week’s beer of the week, appropriately, comes from The Store Beer Firm in Tempe, Arizona. Espresso Brown Nitro is sort of a chocolate espresso bar in a beer. Easy, not too candy, and simply plain tasty, Espresso Brown is just an awesome beer.
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